The job of a promotional model is to drive consumer demand for a company’s products, services, brand or concept by directly interacting with potential consumers.

One of the largest benefits of hiring a brand ambassador is that you are creating a live experience between educator and client that reflects on the products and services of your company. Promotional models can draw in leads and provide them with basic information about your products and services. They may also be used to distribute marketing materials or to gather information from consumers for future promotions.